Have a website? What next?
2 April 2007Did you get your own website up and running? Are you still waiting for the phone to ring? Many people believe that internet presence is more important than yellow page advertising. I am one of them. In my case, that is probably because I don’t even have a phone book in my office and I wouldn’t have one at home if it weren’t for them leaving one on my porch every year.
I need reading glasses to use the yellow pages. I can google for an address or phone number quicker and without the glasses. How will people find you on the internet? Eventually, the search engines will notice your website and you will start to build some traffic. There are a few simple things that you can do to speed up the process.
First, go to https://www.google.com/local/add/login? and create a business listing on the google network. You can provide your business name, business categories, address, phone and fax number, website url, and methods of payment accepted. This service is free and will help you get your name out there, at least among Google users.
Next go to http://advertising.superpages.com/spweb/portals/customer.portal and create a business listing on Superpages. You can do the same on Yahoo, MSN, and a number of other sites that provide business listings for free. There are a number of law related websites that will allow you to register your new website, but some are free, some charge, and some charge an arm and a leg. Use your own judgment. LawGuru might be a good site to look at. On LawGuru you can provide all of your business information, a link back to your website, and even post a photo. As an added benefit, you have the opportunity to answer legal questions posed by a number of people looking for free advice in your practice area and jurisdiction. It is your opportunity to educate and sometimes entice these individuals to do business with you. In any case, a number of people who haven’t posted a question have the opportunity to read your answers and just might call you if they are suitably impressed with your responses.
The opportunities are endless to get more exposure on the internet and limited only by your available time and imagination. I hope these tips get you off to a flying start.
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